CHAPTERS
All Projects

Sweet Inn App

Sweet Inn App
All Projects

Sweet Inn App

Sweet Inn App

Work

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about

Sweet Inn App

With a focus on modernity and simplicity, I revamped the app's design, aiming to create a smooth and delightful experience from the initial search to when the vacation ends.

chapter one

Background Story

Background Story

Sweet Inn

Sweet Inn is an Israeli startup in the travel industry, they offer stylish and luxurious vacation apartments, with hotel amenities and services in prime locations in cities around the world.

Timeline

Feb 2018 - Feb 2019

Feb 2018 -Feb 2019

Responsibilities

Responsibility

UX, User Interface, Research, Illustration, Animation

Tags

Mobile App, B2C, ReDesign

The Context

The Context

In this exciting project, I had the opportunity to redesign a B2C app catering to both existing and potential clients. With this app users can find their ideal vacation home, manage their bookings, and enhance their stay with special services.

With a focus on modernity and cleanliness, I undertook the task of revamping the app's design, aiming to improve the overall user experience and facilitate effortless discovery.

In this exciting project, I had the opportunity to redesign a B2C app catering to both existing and potential clients. With this app users can find their ideal vacation home, manage their bookings, and enhance their stay with special services.

With a focus on modernity and cleanliness, I undertook the task of revamping the app's design, aiming to improve the overall user experience and facilitate effortless discovery.

The Problem

The Problem

The current app design looks outdated, which negatively impact the user experience, as users struggles to find Users inspiration, leading to decreased engagement. Moreover, the absence of essential features, such as the ability to edit or cancel orders, creates frustration among customers and results in a significant number of complaints.

goals

What I'm trying to Achieve

What I'm trying to Achieve

Improved User Experience

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Improved User Experience

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Adding Revenue Streams

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Adding Revenue Streams

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Streamlined Booking Process

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Streamlined Booking Process

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chapter two

User Research

My work process encompasses comprehensive research conducted at multiple levels. Throughout the competitors' analysis phase, several vulnerabilities in the app were identified. It became evident that certain fundamental capabilities, such as the inclusion of a Favorites List and the ability to edit or cancel existing orders, were lacking in comparison to our competitors.

Another crucial finding from the research was the presence of ambiguity and clutter in the presentation of content on both the Search and Apartment screens. This often results in guest dissatisfaction upon arrival, as they face difficulties in comprehending the information provided.

focus area

Following my research I've identified 3 main focal points that might generate the biggest outcome: 'Explore' screen, 'My Bookings' screen and 'Search' screen

Explore

Expose our customers to more exciting destinations that they might like

Search

Improving the visibility of the apartments while searching to help users find what they want

My Bookings

Upgrading the booking management experience, and promoting paid services to increase revenue

chapter three

chapter three

Filling the screen with pixels

Filling the screen with pixels

One of the most enjoyable stages in my process is what I fondly refer to as "Onion skin." During this step, I meticulously examine each screen's elements, including buttons, icons, and actions. I assess whether any unnecessary details can be eliminated or if there are any valuable capabilities or characteristics that can be incorporated. Subsequently, I begin piecing everything together in different configurations.

One of the most enjoyable stages in my process is what I fondly refer to as "Onion skin." During this step, I meticulously examine each screen's elements, including buttons, icons, and actions. I assess whether any unnecessary details can be eliminated or if there are any valuable capabilities or characteristics that can be incorporated. Subsequently, I begin piecing everything together in different configurations.

Research and Analysis
Peeling off the Onion Skin
Design Iterations

During this phase, I generate multiple options for each screen, allowing for extensive analysis of various processes and interactions triggered by user actions. The goal is to identify the optimal outcome that delivers the best user experience.

To ensure a comprehensive perspective, I actively involve key stakeholders, including product managers, developers, marketers, and operations team members. Their valuable insights and reviews not only shape the product at a strategic level but also assist in evaluating the technical feasibility of unconventional ideas that may disrupt the status quo.

Explore Screen

Explore Screen

The Explore screen served as the focal point for the primary thinking and design efforts. The key objective was to deliver a delightful user experience, igniting their imagination and offering inspiration through showcasing stunning destinations. The primary focus was on maximizing visibility and user exposure to the extraordinary apartments and diverse cities offered by the company.


From a design perspective, my aim was to create a contemporary and enjoyable experience, evoking a sense of rhythmic movement akin to the anticipation felt before embarking on a new adventure in a distant land.

The Explore screen served as the focal point for the primary thinking and design efforts. The key objective was to deliver a delightful user experience, igniting their imagination and offering inspiration through showcasing stunning destinations. The primary focus was on maximizing visibility and user exposure to the extraordinary apartments and diverse cities offered by the company.


From a design perspective, my aim was to create a contemporary and enjoyable experience, evoking a sense of rhythmic movement akin to the anticipation felt before embarking on a new adventure in a distant land.

Search Screen

Search Screen

The Explore screen served as the focal point for the primary thinking and design efforts. The key objective was to deliver a delightful user experience, igniting their imagination and offering inspiration through showcasing stunning destinations. The primary focus was on maximizing visibility and user exposure to the extraordinary apartments and diverse cities offered by the company.


From a design perspective, my aim was to create a contemporary and enjoyable experience, evoking a sense of rhythmic movement akin to the anticipation felt before embarking on a new adventure in a distant land.

The Explore screen served as the focal point for the primary thinking and design efforts. The key objective was to deliver a delightful user experience, igniting their imagination and offering inspiration through showcasing stunning destinations. The primary focus was on maximizing visibility and user exposure to the extraordinary apartments and diverse cities offered by the company.


From a design perspective, my aim was to create a contemporary and enjoyable experience, evoking a sense of rhythmic movement akin to the anticipation felt before embarking on a new adventure in a distant land.

My Bookings Screen

My Bookings Screen

In the search screen, my primary focus was to entice users and immerse them in the vibrant atmosphere of each city. I achieved this by strategically incorporating captivating images that would evoke the unique vibes of each destination. These visually enticing elements aimed to create a sense of anticipation and curiosity, enticing users to explore further.


Beyond the visual aspect, I conducted thorough testing to identify the most crucial information points to include on the apartment cards. Through careful analysis and user feedback, I determined the key data that our users prioritize when making their decisions. This allowed me to optimize the display of information, ensuring that the most important details were prominently featured on the cards. By providing users with the necessary information at a glance, I aimed to streamline their search process and enhance their overall experience on the platform.

In the search screen, my primary focus was to entice users and immerse them in the vibrant atmosphere of each city. I achieved this by strategically incorporating captivating images that would evoke the unique vibes of each destination. These visually enticing elements aimed to create a sense of anticipation and curiosity, enticing users to explore further.


Beyond the visual aspect, I conducted thorough testing to identify the most crucial information points to include on the apartment cards. Through careful analysis and user feedback, I determined the key data that our users prioritize when making their decisions. This allowed me to optimize the display of information, ensuring that the most important details were prominently featured on the cards. By providing users with the necessary information at a glance, I aimed to streamline their search process and enhance their overall experience on the platform.

chapter three

Filling the screen with pixels

One of the most enjoyable stages in my process is what I fondly refer to as "Onion skin." During this step, I meticulously examine each screen's elements, including buttons, icons, and actions. I assess whether any unnecessary details can be eliminated or if there are any valuable capabilities or characteristics that can be incorporated. Subsequently, I begin piecing everything together in different configurations.

Research and Analysis
Peeling off the Onion Skin
Design Iterations

During this phase, I generate multiple options for each screen, allowing for extensive analysis of various processes and interactions triggered by user actions. The goal is to identify the optimal outcome that delivers the best user experience.

To ensure a comprehensive perspective, I actively involve key stakeholders, including product managers, developers, marketers, and operations team members. Their valuable insights and reviews not only shape the product at a strategic level but also assist in evaluating the technical feasibility of unconventional ideas that may disrupt the status quo.

Dive into Details

Explore Screen

The Explore screen served as the focal point for the primary thinking and design efforts. The key objective was to deliver a delightful user experience, igniting their imagination and offering inspiration through showcasing stunning destinations. The primary focus was on maximizing visibility and user exposure to the extraordinary apartments and diverse cities offered by the company.

From a design perspective, my aim was to create a contemporary and enjoyable experience, evoking a sense of rhythmic movement akin to the anticipation felt before embarking on a new adventure in a distant land.

My Bookings Screen

The concept behind this screen aimed to provide users with a clear overview of all their orders. The Bookings screen was meticulously designed using a card layout, allowing for optimal content display tailored to each step of your stay - pre stay, while stay and after.The primary objective was to introduce flexibility in content presentation.

Additionally, we implemented various features to enhance the booking experience such as online check-in, digital key, ordering services and more. To offer a comprehensive understanding of the apartment's surroundings, we included local tips, attractions, and information about the city.

On the business side, we added the ability to order paid services provided by the company like grocery shopping, and also integration with other vendors like Get-Your-Guide for attraction tickets, Stasher for luggage storage and more.

chapter four

Final Design Mocks

Final Design

chapter five

Style Guide

Style Guide

Conclusions

Final Toughts

Final Toughts

Working on this app redesign has been a rewarding and transformative experience, as we have successfully addressed key issues and enhanced various aspects of the user experience.


We have revitalized the app's design, infusing it with modernity and simplicity, by leveraging high-quality visuals, we have created a visually captivating experience that resonates with users and inspires them to explore our collection of luxurious apartments.


Furthermore, we have introduced new functionalities and streamlined existing processes to empower users in managing their bookings effectively. The addition of features such as editing orders and easily accessing special services has not only improved user satisfaction but also generated valuable revenue for the company.