Timeline
UX/UI, Research, Illustration, Animation, Vision, Ideation
Tags
Complex System, Desktop, B2C, AdTech
Outbrain
Outbrain is a leading digital advertising platform specializing in content discovery. Through personalized recommendations, they connect publishers with a wider audience, ensuring effective promotion without being intrusive. Their advanced technology and algorithms drive quality traffic, optimizing campaigns for increased brand visibility and meaningful audience engagement.
Amplify
Amplify is Outbrain's main advertisement platform, in which advertisers can leverage native advertising to seamlessly integrate their brand content within trusted and premium publisher sites. This ensures that their message reaches a wide and relevant audience in a non-disruptive manner. Whether it's increasing brand awareness, driving traffic to websites, or promoting specific products, Outbrain's solutions offer advertisers a powerful platform to achieve their advertising goals.
My Contribution
In February 2020, I joined Outbrain as a senior product designer, focusing on their advertisement platform, Amplify. Collaborating with another designer, we worked concurrently on various aspects of the system. Throughout the past two years, I played a pivotal role in enhancing the user experience and the overall visual appeal of the platform.
I took the lead in designing number of significant and impactful features, including the Notification Center, User Rules and Permissions, and Payments Page and Flows, among others. Additionally, I worked on long-term strategy and vision based on in-depth research I conducted. This led to the ideation of several key features, including a new automated Campaign Creation tool, an AI-based Content Generator, an Overview Dashboard, and more.
Beyond feature development, I also initiated several UX-oriented projects. These initiatives involved the redesign of all tables, the creation of a new icon pack encompassing all Outbrain products, and the implementation of various work processes and methods to enhance the overall UX within the organization.
